Say hi to our new writer Stan Gordon, CEO of Franchised Food Company

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Stan Gordon is the founder and CEO of Melbourne-based Franchised Food Company, the umbrella organisation incorporating the ‘fun treats’ brands Cold Rock Ice Creamery, Trampoline Gelato, Mr Whippy, Pretzel World, Nutshack and Europa Coffee drive thru. Stan’s experience working extensively in the advertising and marketing fields before delving into the world of franchising means he is exceptionally well-versed on a huge range of business topics, and can offer his advice and expertise on any number of matters – big and small. An entrepreneur from a very young age, Stan has always had an eye for business and the passion and drive to ensure his projects succeed. Stan’s mantra is to work hard but to have fun doing it. For more information please visit

Stan will be writing a regular column for My Entrepreneur Magazine starting from next week.

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