Ask The Experts: Advice for a product launch

product-launchHi My Entrepreneur Magazine.

We are just about to launch a new product and I wondered if you could help with any tips or advice for a successful product launch.


Thank you so much

Jacqueline Rose,   Lovely Silks

The editor has asked me to clarify that this is physical product  we are launching.  A new type of scarf for dogs.  Thank you.

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Is it a digital product or physical product? Is there some inherent scarcity? Do you have an email newsletter list?
What marketing and promotional materials do you have already?
Some further information would really help give you a better answer.


Louisa Forrest

Hi there,

I second the questions about, outlined by Dale.

I also strongly suggest a pre-launch strategy and joint ventures to beef up the launch and create excitement.

Who can you team up with which would add value to your demographic?

A good pre-launch strategy can set you in very good stead and should be planned very precisely – to the letter. Make sure your ducks are in a row before you start generating any exposure… or you could end up with egg on your face!

Good luck and let me know if I can help in anyway.