Published On: Fri, Sep 25th, 2015

Ask The Experts: Advice for a product launch

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product-launchHi My Entrepreneur Magazine.

We are just about to launch a new product and I wondered if you could help with any tips or advice for a successful product launch.


Thank you so much

Jacqueline Rose,   Lovely Silks

The editor has asked me to clarify that this is physical product  we are launching.  A new type of scarf for dogs.  Thank you.

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About the Author

- Kizzi Nkwocha is the editor of My Entrepreneur Magazine and publisher of The Property Investor and Gold, Oil and Diamonds, the net’s fastest growing wealth creation publication. Kizzi Nkwocha made his mark in the UK as a publicist, journalist and social media pioneer. As a widely respected and successful media consultant he has represented a diverse range of clients including the King of Uganda, and Amnesty International. Nkwocha has also become a well-known personality on both radio and television. He has been the focus of a Channel 4 documentary on publicity and has hosted his own talk show, London Line, on Sky TV. He has also produced and presented both radio and TV shows in Cyprus and Spain.

Displaying 2 Comments
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  1.' Dale Reardon says:


    Is it a digital product or physical product? Is there some inherent scarcity? Do you have an email newsletter list?
    What marketing and promotional materials do you have already?
    Some further information would really help give you a better answer.


  2. Hi there,

    I second the questions about, outlined by Dale.

    I also strongly suggest a pre-launch strategy and joint ventures to beef up the launch and create excitement.

    Who can you team up with which would add value to your demographic?

    A good pre-launch strategy can set you in very good stead and should be planned very precisely – to the letter. Make sure your ducks are in a row before you start generating any exposure… or you could end up with egg on your face!

    Good luck and let me know if I can help in anyway.


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