Milestones are important, and for me recently, my business has reached its 10th anniversary. My own journey with SponsoredLinX has taken me through many ups and downs throughout the lifetime of the business over the past ten years, but I’ve also been privy to a number of industry changes that have shaped the course of SponsoredLinX. In our early years our job was mainly focussed on creating awareness and helping business owners understand the new ‘online world’, which for most of them had seemingly come out of nowhere! Now, we talk about things such as the ‘Digital Economy’ and digital optimisation. It’s incredible to see how far we’ve come.
One thing that hasn’t changed for me are the SponsoredLinX core values. I believe that these values have carried me throughout this journey and it’s crucial that when we have a new employee come on-board that they also firmly believe in what we stand for as a company. For me that starts with delivering ‘WOW’ through service, embracing positivity, teamwork and team spirit, communicating with honesty and transparency, embracing self-development and always acting with integrity. I’m of the point of view that if SponsoredLinX employees can ask themselves “Is this in-line with our core values?” and that if they can answer yes, then they’re making the right decision. It’s also helped me to learn some important lessons over the past decade, both from a company point view and from a personal perspective. Above all, I need to know that the dealings I partake in are transparent. Honesty and integrity are crucial for me. Whether that is where my staff are involved, or clients, or the company’s business interests, I must always fulfil these needs to know I am doing right by others, as well as myself.
Over the next decade, the industry is going to continue to grow exponentially. With the digital economy now a crucial part of business, no matter what industry you find yourself in, for those who have been slow to adapt will find that with the help of online marketing agencies will help them to adjust easily. I’ve been asked many times where I want to see SponsoredLinX in ten years’, and I feel a bit of conflict when trying to answer. On one hand I do have these great ideas, visions and goals that I want to achieve with SponsoredLinX, but at the same time I don’t want to be limited by those ideas and goals either. There is no limit to what I can achieve with SponsoredLinX and the sky really is the limit.
In an industry where change is the only constant, I’ve certainly learned to adapt to a fluid industry, and I’m sure most business owners share this sentiment.