Most people find being in business difficult and frustrating. They struggle to get ahead, fighting what they see as a constant battle. But it doesn’t have to be that way.
I love being in business. I love the excitement and discovery, the learning and growth. I love the challenges and strategies, the exhilaration of success and the satisfaction of overcoming obstacles and getting ahead.
The reason I love business is that I see it as a game. The aim of any game is to win. When you treat business as a game, you approach it in a different manner. Playing to win at business means that you learn from your mistakes, you try different strategies, you learn to play better, you explore new ideas, new methods and new strategies. When you get knocked down you get back up again. You play harder and smarter. You are focused on getting ahead. Making your way up the ladder of success until you stand triumphantly at the top and then you focus on staying there.
The other thing that I love about games is they are fun. And business should be too. If you can’t enjoy being in business, you shouldn’t be in business. If you are not enjoying playing the game of business, you will end up as a cranky, bitter and twisted individual that has wasted lots of time and money doing something that brings them little pleasure.
Here are my rules for playing the game of business, playing your biggest game and getting the most out of the experience.
I have split this into 3 sections so that it’s easy for you to understand and play the game.
- Getting into the game
- Playing the game
- Getting ahead of the game
- Getting into the game
Got a great idea that you know the market is just dying to get their hands on? Sick of working for a manic dictator and ready to chance your hand at making your own way in the world? Ready to pursue your dream of being a rich and famous entrepreneur?
Lots of people are in the same boat as you and the reality is about 80% of them will fail. The main reason they will fail is that they head down this path with blind optimism and excitement for what is possible, reacting and adapting to circumstance’s as they unfold until they crash into an insurmountable barrier that sinks the ship or sink slowly into a scenario where they are working long hours for no or very little pay. They end up stressed out, burnt out and kicked out. They then head back to a day job, their dreams of business success in tatters.
If you don’t want this to be you, take the time to explore these tips for playing a bigger game in business and build a solid foundation for your success.
SET UP FOR SUCCESS
Being clear on what you want. What you want is one thing, but being crystal clear on why we want it is what really pushes us to achieving it. Get really clear on why it’s important, why it’s a must do and there is every chance it will happen. So take a while to write down WHY you are going into business and what it is that you want to achieve. It will most certainly revolve around one of two things: The first is FREEDOM – the desire to do what you want or have enough money to do what you want with whom you want when you want. The second is FULFILLMENT – the desire to do something worthwhile, to contribute, to be successful. When you have clearly mapped your reasons for being in business put it in a frame and keep it close by so that it serves as a reminder of why you’re still working at 11pm at night or why you haven’t had a holiday for two years, or why you are paying staff a fair wage and receiving a pittance yourself.
No you don’t need a company car, helicopter, office, wiz bang telephone system, mobile and the latest and best computer. The reason you hear why people like Steve Jobs start their businesses in a garage (or in a spare room) is because costs are the thing that’s going to kill your start up quickest. Avoid adding costs at any cost. Be as frugal as possible, bargain and negotiate at every single turn for the best deal. Do not spend any money that you don’t have to. Learn to get by on the smell of an oily rag. For meetings use someone else’s office or boardroom or use a serviced office. Get a mobile phone and plan that does the job but doesn’t cost you an arm and a leg. In the beginning you don’t even need business cards or a website because people will buy 1. YOU – the passion you have for what you do or the product or facility you provide. 2. – The relationship they have with YOU, so trust, respect and credibility come into play. Yes it IS all about YOU.
This is just a sample from a chapter in the amazing business start-up bible, How To Start A Business With Little Or No Cash. Available from Amazon.
Kizzi Nkwocha is the editor of My Entrepreneur Magazine and publisher of The UK Newspaper, The Property Investor and Gold, Oil and Diamonds, the net’s fastest growing wealth creation publication. Kizzi Nkwocha made his mark in the UK as a publicist, journalist and social media pioneer. As a widely respected and successful media consultant he has represented a diverse range of clients including the King of Uganda, and Amnesty International. Nkwocha has also become a well-known personality on both radio and television. He has been the focus of a Channel 4 documentary on publicity and has hosted his own talk show, London Line, on Sky TV. He has also produced and presented both radio and TV shows in Cyprus and Spain.