Published On: Mon, May 22nd, 2017

The Branded Gentry: How a New Era of Entrepreneurs Made Their Names

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The Branded Gentry: How a New Era of Entrepreneurs Made Their Names

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Every era has its gentry: wealth, authority and power are seldom static for long. Once, whiskered industrialists challenged the landed gentry for social ascendancy. Then, in the twentieth century, came a new era of entrepreneurs, who made their names by making their names into brands. This is a book about thirteen such individuals; from Johnnie Boden to Julian Richer; from Lord Sainsbury to Paul Smith; from Emma Bridgewater and John Hegarty to Robert Hiscox and others. Remarkable men and women, from a sweeping range of industries: pioneers of modern enterprise. The authors take us on a colourful, illuminating journey, described through thirteen compelling portraits, covering grand philosophies and shrewd strategies, the lessons of success (and failure) and the dramas and difficulties on the way. The book will appeal to general readers interested in finding out more about the people behind the brands, as well as those of an entrepreneurial spirit who want to know how others got to the top. And what is involved when you have your name above the door.

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About the Author

- Kizzi Nkwocha is the editor of My Entrepreneur Magazine and publisher of My Making Money Magazine, the net’s fastest growing wealth creation publication. Kizzi Nkwocha made his mark in the UK as a publicist, journalist and social media pioneer. As a widely respected and successful media consultant he has represented a diverse range of clients including the King of Uganda, and Amnesty International. Nkwocha has also become a well-known personality on both radio and television. He has been the focus of a Channel 4 documentary on publicity and has hosted his own talk show, London Line, on Sky TV. He has also produced and presented both radio and TV shows in Cyprus and Spain. Nkwocha has published a number of books on running your own business and in 2011 his team won the Specialized Information Publishing Association (SIPA) award for best use of social media. In the UK he runs a successful consultancy called Social Biz Training which trains people on how to use social media for business.