Published On: Fri, Oct 26th, 2018

Revealed: How Successful Business People Spend Their Downtime

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Analysis of celebrity Instagram accounts highlights the downtime habits of business people

New research has revealed the downtime habits of successful business people, according to their Instagram feeds.

The analysis, which was conducted by branding experts Discount Displays, looked at how a number of successful people in business spent their downtime via their Instagram updates.

The results showed the most common habits of successful business people to be:

  • Water activities such as swimming and boat trips
  • Spending time with friends and family
  • Travel
  • Sport and exercise
  • Socialising with colleagues

The analysis included successful business people of Instagram, Virgin founder Richard Branson (2.9 million followers), The Apprentice star Lord Sugar (56,000 followers), Amazon CEO Jeff Bezos (580,000 followers) and Facebook founder Mark Zuckerberg (4.7 million followers).

Speaking of the results, Discount Displays head of branding Aaron Inglethorpe said:

“The way we choose to position ourselves through our social media profiles has a huge impact on how we’re perceived by those who follow us. This analysis of business Instagram accounts provided unique access into the extra-curricular activities of successful people, allowing us an insight into how they choose to spend their relaxation time.”

About the Author

- Kizzi Nkwocha is the editor of My Entrepreneur Magazine and publisher of My Making Money Magazine, the net’s fastest growing wealth creation publication. Kizzi Nkwocha made his mark in the UK as a publicist, journalist and social media pioneer. As a widely respected and successful media consultant he has represented a diverse range of clients including the King of Uganda, and Amnesty International. Nkwocha has also become a well-known personality on both radio and television. He has been the focus of a Channel 4 documentary on publicity and has hosted his own talk show, London Line, on Sky TV. He has also produced and presented both radio and TV shows in Cyprus and Spain. Nkwocha has published a number of books on running your own business and in 2011 his team won the Specialized Information Publishing Association (SIPA) award for best use of social media. In the UK he runs a successful consultancy called Social Biz Training which trains people on how to use social media for business.

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