Published On: Tue, Jan 16th, 2018

We launched the Rise Art Prize to showcase great art from all corners of the world. We ended up starting a movement.

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Rise Art founder Scott Phillips discusses how creating assets like the Rise Art Prize has changed how artists and consumers engage with the brand, and why he believes that all online firms should be looking for ways to engage their core consumers offline.  

Guest lists, printed brochures, exhibition venues, liability insurance, judges scores and ranking systems and shortlist announcements. These are just a few things my team and I have been wrestling with over the past few weeks in preparation for the Rise Art Prize. Why, in the run-up to the holidays and with so much at stake, am I risking so much online to create an offline event? Let me explain.

 

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natalie.smith@tinmancomms.com'

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